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Monday, June 18, 2018

WHY IS BAD NEWS GOOD NEWS?

Who Is to blame that “good news is bad news” and “bad news is good news”? 

- - The reader who will not buy “good” news because it is not stimulating or interesting?  Who will read “Faithful Father Faithfully goes to work for 20 Years as Mother Drives Kids to School”?

- - The Journalist, who wants to see his story printed?  How can he make his living as a journalist if he is not published?

- - The Publisher who wants to sell his publication and knows “bad” news sells?  How can he stay in business if he can't sell newspapers or broadcast TV?

Who is to blame for offensive advertising?

- - The ad man who motivates with sex, power and consumptive wealth,

- - or the consumer that runs eagerly after sex, power and consumptive wealth?